Ozon parsing: data for competitor analysis
Market Ninja is a free browser extension that quickly collects prices, reviews, product content, and sellers from Ozon without manual copying. The data goes into a table you can analyze in Excel, your BI system, or an LLM. The extension works in Google Chrome, Yandex Browser, and other Chromium-based browsers.
The Ozon parser works on:
- Category and search result pages;
- Brand and seller store pages;
- Promotion pages;
- Individual product pages;
- Favorites and search by image — on the Premium plan.
Besides ozon.ru, ozon.by and ozon.kz are supported.
Ozon reviews scraper
Market Ninja exports Ozon reviews from category, search, promotion, and brand pages, as well as from individual product pages. For every review, the table gets the text, rating, date, author name, and the product variant, color, and size. It also exports review tags, reply counts, likes, dislikes, and links to the photos and videos in the review.
Sort competitor reviews by rating to get a list of what shoppers dislike. Full review export is available on the Premium plan; the free plan exports the 10 latest reviews for the first 30 products. Learn more in the review parsing guide.
What data the Ozon parser collects
On category, search, and promotion pages the extension exports every product on the page; on a product page it exports detailed data for that one product. Main columns:
| Data | What it is |
|---|---|
| SKU, name, brand, category | Basic product data (brand and category come from the product page) |
| Special price, price, old price, discount | Every price the shopper sees, including the Ozon Card price |
| Best price, cheaper offers | The best price on Ozon and the number of cheaper offers for the same SKU |
| Seller | The store name |
| Rating, reviews, questions | How shoppers rate the product |
| Rich content, Rich gallery, Rich description | Whether the page has Rich content, plus its images and text |
| Description, gallery, video | The product text and links to all photos and videos |
The Premium plan adds delivery time, stock, and seller data: ID, rating, store link, and seller SKU. "Extended Data" mode also adds the legal name, OGRN, address, time on Ozon, order count, and Honest Sign participation. The parser collects stock when the quantity is shown on the page (for example, "5 left"). The full list of columns is in the data reference.
Ozon Card prices
A product on Ozon usually has several prices. Besides the main and crossed-out prices, the parser collects the special price — the price for the shopper with the Ozon Card discount. Sort the table by special price to see at a glance which competitors are cutting prices and by how much.
Best price and cheaper offers
From a product page, the parser exports the best price on Ozon and the number of cheaper offers for the same SKU. This shows whether the product has better offers and how many. To collect those offers themselves, use the "All Product Offers" mode: the extension exports the prices of every seller of this product. The free plan gets the first 3 offers, Premium gets all of them.
Rich content
The parser checks whether a product page has Rich content and exports links to its images and its text. Compare how category leaders design their product pages and make yours just as good.
All colors and variants
A T-shirt can be sold in three colors and five sizes. The "All Colors and Variants" mode collects data on the whole line, not just the selected variant. See how it works in the product page parsing guide.
Product attributes
Any product attribute — composition, material, country of manufacture — can be added as its own column with custom attributes: up to 3 on the free plan and up to 25 on Premium. On the Premium plan you can also turn on collect all product attributes, each in its own column.
Monitoring competitor prices on Ozon
To track competitor prices, collect their products into a list:
- Add links or SKUs. Open the "Bulk URLs" tab in the extension and paste your list or upload a file. The free plan allows up to 3 links per run, Premium up to 10,000. Learn more in the bulk parsing guide;
- Compare prices. The special price, best price, and number of cheaper offers show where your product is losing;
- Check other sellers. The "All Product Offers" mode shows the prices of everyone selling the same product;
- Automate. On the Premium plan, a webhook notifies n8n, Make, or your LLM agent after each collection run. The API also provides price history for products the extension has already collected.
Run the same list regularly, and Market Ninja works as a competitor price tracker. Compare the fresh table with earlier ones to see how prices change.
Search positions and parsing by SKU
Products are collected in the order they appear on the page. The row number in the table is the product's position in search results or a category. Export the results for a query and see where your products and your competitors' products rank.
Already have a list of SKUs? Add them on the "Bulk URLs" tab, and the extension collects data for each product. On the Premium plan, search by image helps you find similar products and copies.
Excel, BI, or LLM: where to send the data
Download the collected table as Excel (XLSX) or CSV for pivot tables and filters, or as JSON to load into your own analytics system. JSON is also easy to hand to an LLM agent with a question like "what do shoppers complain about most in the reviews of these products?"
On the Premium plan, you can get the data automatically through the API and webhooks.
How Market Ninja differs from Ozon analytics services
Marketplace analytics services show ready-made reports and sales estimates. Market Ninja is a data collection tool: it exports what is actually shown on Ozon pages into a table you can analyze anywhere.
| Analytics services | Market Ninja | |
|---|---|---|
| What you get | Ready-made reports and sales and revenue estimates | Raw page data: prices, reviews, content, sellers |
| Where to analyze | In the service's interface | Wherever you like: Excel, BI, LLM, your own scripts |
| Export to Excel, CSV, JSON | Usually limited | Yes, the core feature |
| Cost | Subscription | Free plan, Premium for extended data |
How to find the seller on Ozon
On any plan, the table includes the store name. The Premium plan adds the seller's ID, rating, and store link. "Extended Data" mode also adds the legal name, OGRN, address, time on Ozon, order count, and Honest Sign participation. With the OGRN or a store link you can find the seller's INN (tax ID) and storefronts on other marketplaces in seller search.
Free plan and Premium
Free plan:
- Categories, search, promotions, brands, stores, and product pages — with all basic columns;
- The seller's name;
- Up to 3 links in bulk parsing;
- The 10 latest reviews for the first 30 products and 3 offers per product;
- Up to 3 custom attributes.
Premium adds:
- Stock, delivery time, and all seller data;
- All reviews and all product offers;
- Up to 10,000 links in bulk parsing;
- Up to 25 attributes and collect all product attributes;
- Favorites, search by image, API, and webhooks.
See prices and terms on the pricing page.
How to export Ozon products to Excel
- Install the extension. Add Market Ninja from the Chrome Web Store — it also works in Yandex Browser;
- Open Ozon. Go to a category or enter a search query, and set filters if needed;
- Launch the parser. Click the Market Ninja icon in the browser toolbar;
- Choose a mode. "Listing Data" for a quick snapshot of prices, "Extended Data" for detailed data on every product;
- Click "Start Parsing". The extension goes through the pages;
- Download the table as Excel (XLSX), CSV, or JSON.
Learn more about formats in the export guide.
Is it legal to parse Ozon?
The extension collects the same public data you see on Ozon pages and runs in your own browser — just as if you copied it by hand. No seller account access, login, or password is needed. You decide which pages and data to collect.
