Lamoda parsing: data for competitor analytics
Market Ninja is a free browser extension that quickly collects prices, sizes, reviews, and sellers from Lamoda without manual copying. The data goes into a table you can analyze in Excel, your BI system, or an LLM. The extension works in Google Chrome, Yandex Browser, and other Chromium-based browsers.
The Lamoda parser works on:
- Category and search result pages;
- Brand and seller storefront pages;
- Individual product pages;
- The Favorites section — on the Premium plan.
Besides lamoda.ru, lamoda.by and lamoda.kz are supported.
What data the Lamoda parser collects
On category and search pages the extension exports every product on the page; on a product page it exports detailed data for that one product. Main columns:
| Data | What it is |
|---|---|
| SKU, brand, name, category | Basic product data |
| Price, special price, old price, discount | Every price the shopper sees |
| Color, sizes | The color and the sizes currently in stock |
| Seller, fulfillment | Who sells the product and how |
| Rating, reviews, questions | How shoppers rate the product |
| Season, collection | The season and the brand collection |
| Description, gallery | The product text and links to all photos |
Total stock quantity, delivery time, and the seller's ID, store link, legal name, OGRN (registration number), and address are available on the Premium plan. The full list of columns is in the data reference.
Prices with loyalty discounts
A product on Lamoda can have several prices. Besides the main and crossed-out prices, the parser collects the special price — the lowest price including a loyalty program discount or an on-site promotion. Sort the table by special price to see at a glance which competitors are cutting prices and by how much.
Sizes in stock
The biggest pain in selling clothes is sold-out sizes. The parser collects the sizes that are currently in stock, so you can see at a glance which of a competitor's sizes have sold out. Total stock quantity is available on the Premium plan.
All colors of a model
One sneaker model can be sold in five colors. The "All Colors and Variants" mode collects data on the whole line, not just the selected color. See how it works in the product page parsing guide.
Reviews with size and color
Lamoda reviews include something many marketplaces don't show: the size and color the author bought, and a verified-purchase flag. Besides the text, rating, date, and author name, the table gets likes, dislikes, and links to the review photos.
With this data you can check whether a competitor's model runs small, which sizes get the lowest ratings, and what shoppers praise about the fabric. Full review export is available on the Premium plan; the free plan gets the 10 latest reviews for the first 30 products. Learn more in the review parsing guide.
Composition and other attributes
From a product page the extension exports the text description. Fabric composition, country of manufacture, and other attributes can be added as separate columns with custom attributes: up to 3 on the free plan and up to 25 on Premium. On the Premium plan you can also turn on collect all product attributes, each in its own column.
How to use Lamoda data for competitor analysis
Market Ninja provides the raw data; the analysis can look like this:
- Prices and discounts. Compare special prices and discount depth in a category to set your own price;
- Assortment. See which brands, styles, and colors dominate a category;
- Size ranges. Find models where competitors have run out of popular sizes;
- Product pages. Compare descriptions, compositions, and photo counts with the category leaders;
- Search positions. Products are collected in the order they appear on the page, so the row number in the table is the product's position in the category or search results.
Excel, BI, or LLM: where to send the data
Download the collected table as Excel (XLSX) or CSV for pivot tables and filters, or as JSON to load into your own analytics system. JSON is also easy to hand to an LLM agent with a question like "which models do shoppers most often say run small?"
On the Premium plan the data can arrive automatically. After each collection run, a webhook notifies n8n, Make, or your LLM agent, which then fetches the table through the API. The API also provides price history for products the extension has already collected.
How Market Ninja differs from Lamoda analytics services
Marketplace analytics services show ready-made reports and sales estimates. Market Ninja is a data collection tool: it exports what is actually shown on Lamoda pages into a table you can analyze anywhere.
| Analytics services | Market Ninja | |
|---|---|---|
| What you get | Ready-made reports and sales and revenue estimates | Raw page data: prices, sizes, reviews, sellers |
| Where to analyze | In the service's interface | Wherever you like: Excel, BI, LLM, your own scripts |
| Export to Excel, CSV, JSON | Usually limited | Yes, the core feature |
| Cost | Subscription | Free plan, Premium for extended data |
Monitoring competitor prices by list
To track competitor prices, add their links or SKUs on the "Bulk URLs" tab in the extension — Market Ninja collects their prices and reviews into one table. The free plan allows up to 3 links per run, Premium up to 10,000. Run the same list regularly, and Market Ninja works as a competitor price tracker. Learn more in the bulk parsing guide.
How to find the seller on Lamoda
On any plan, the table includes the seller's name and fulfillment model. The Premium plan adds the seller's ID and store link. "Extended Data" mode also adds their legal name, OGRN, and address. With the OGRN or a store link you can find the seller's INN (tax ID) and the same seller's storefronts on other marketplaces in seller search.
How to export Lamoda products to Excel
- Install the extension. Add Market Ninja from the Chrome Web Store — it also works in Yandex Browser;
- Open Lamoda. Go to a category or enter a search query, and set filters if needed;
- Launch the parser. Click the Market Ninja icon in the browser toolbar;
- Choose a mode. "Listing Data" for a quick snapshot of prices and sizes, "Extended Data" for detailed data on every product;
- Click "Start Parsing". The extension goes through the pages;
- Download the table as Excel (XLSX), CSV, or JSON.
Learn more about formats in the export guide.
Is it legal to parse Lamoda?
The extension collects the same public data you see on Lamoda pages and runs in your own browser — just as if you copied it by hand. No seller account access, login, or password is needed. You decide which pages and data to collect.
