Data Reference
Product Page
List of data and characteristics that Market Ninja collects from product cards on Wildberries, Ozon, and Lamoda.
Data from the product page can be collected in two modes: Current SKU Only and All Colors and Variants.
Parsing Mode: Current SKU Only
What it collects: Product characteristics and other data for only one SKU.
| Parameter | Description |
|---|---|
| SKU | Product SKU (unique identifier on the marketplace). |
| Vendor SKU | Vendor's (seller's) product SKU. |
| Brand | Product brand name. |
| Name | Full product name. |
| Category | Category to which the product is attributed. |
| Special Price | Final price for the buyer taking into account additional discounts (e.g., for WB Wallet). |
| Price | Main product price. |
| Old Price | Price before discounts (crossed out). |
| Discount | Discount amount in percent. |
| Color | Product color. |
| Size | Product size range. |
| Seller | Seller name. |
| Seller Rating | Seller's store rating. |
| Seller ID | Unique identifier of the seller's store. |
| Fulfillment | Type of product fulfillment (FBO, FBS, etc.). |
| Delivery | Where the product delivery is performed from (WB warehouse, seller warehouse, etc.). |
| Rating | Average product rating based on reviews (1-5). |
| Ratings | Number of ratings/reviews for the product. |
| Review Reward | Amount of bonus rubles for a review of the product. |
| Season | Product season. |
| Reviews | Number of reviews for the product. |
| Size Name | Name of product sizes. |
| Quantity | Total quantity of goods in warehouses. |
| Image Count | Number of images in the product gallery. |
| URL | Full URL of the product card. |
| Image | URL of the main product image. |
| Gallery | List of URLs of all images from the product card gallery. |
| Video Cover | URL of the product card video cover. |
| Description | Text description of the product (not Rich content). |
| Rich Content | Presence of Rich content on the product card. |
| Parameter | Description |
|---|---|
| SKU | Product SKU (unique identifier on the marketplace). |
| Name | Full product name. |
| Category | Category to which the product is attributed. |
| Special Price | Final price for the buyer taking into account additional discounts (e.g., for paying with Ozon card). |
| Price | Main product price. |
| Old Price | Price before discounts (crossed out). |
| Discount | Discount amount in percent. |
| Best Price | Best price on Ozon for this product. |
| Found Cheaper | Number of offers on Ozon with a lower price. |
| Size | Product size range. |
| Seller | Seller name. |
| Seller Rating | Seller's store rating. |
| Seller ID | Unique identifier of the seller's store. |
| Rating | Average product rating based on reviews (1-5). |
| Reviews | Number of ratings/reviews for the product. |
| Review Reward | Amount of bonus rubles for a review of the product. |
| Questions | Number of user questions about the product. |
| Size Name | Name of product sizes. |
| Image Count | Number of images in the product gallery. |
| Video Count | Number of videos in the product gallery. |
| URL | Full URL of the product card. |
| Image | URL of the main product image. |
| Gallery | List of URLs of all images from the product card gallery. |
| Video | List of URLs of all videos from the product card gallery. |
| Description | Text description of the product (not Rich content). |
| Rich Content | Presence of Rich content on the product card. |
| Rich Gallery | List of URLs of all images from the product card Rich content. |
| Rich Description | Text description from the product card Rich content. |
| Parameter | Description |
|---|---|
| SKU | Product SKU (unique identifier on the marketplace). |
| Vendor SKU | Vendor's (seller's) product SKU. |
| Brand | Product brand name. |
| Name | Full product name. |
| Category | Category to which the product is attributed. |
| Price | Main product price. |
| Old Price | Price before discounts (crossed out). |
| Color | Product color. |
| Discount | Discount amount in percent. |
| Size | Product size range. |
| Seller | Seller name. |
| Seller ID | Unique identifier of the seller's store. |
| Fulfillment | Type of product fulfillment (FBO, FBS, etc.). |
| Rating | Average product rating based on reviews (1-5). |
| Reviews | Number of reviews for the product. |
| Questions | Number of user questions about the product. |
| Season | Product season. |
| Collection | Product collection name. |
| Size Name | Name of product sizes. |
| Quantity | Total quantity of goods in warehouses. |
| Image Count | Number of images in the product gallery. |
| URL | Full URL of the product card. |
| Image | URL of the main product image. |
| Gallery | Links to all images from the product card gallery. |
| Description | Text description of the product (not Rich content). |
Parsing Mode: All Colors and Variants
What it collects: All data from the mode Current SKU Only, as well as data on all products related to this card (e.g., other colors, package weights, etc.).
Columns Hidden by Default
For all parsing modes, columns hidden by default are also available:
| Parameter | Description |
|---|---|
| Date | Parsing date. |
| Preview | Small preview image with the main product image. |
Hidden columns can be activated at any time in the column management interface.