Data Reference
Product Page
List of data and characteristics that Market Ninja collects from product cards on Wildberries, Ozon, and Lamoda.
Data from the product page can be collected in two modes: Current SKU Only and All Colors and Variants.
Parsing Mode: Current SKU Only
What it collects: Product characteristics and other data for only one SKU.
| Parameter | Description |
|---|---|
| SKU | Product SKU (unique identifier on the marketplace). |
| Vendor SKU | Vendor's (seller's) product SKU. |
| Brand | Product brand name. |
| Name | Full product name. |
| Category | Category to which the product is attributed. |
| Special Price | Final price for the buyer taking into account additional discounts (e.g., for WB Wallet). |
| Price | Main product price, including seller discounts. |
| Old Price | Price before discounts (crossed out). |
| Discount | The discount percentage as seen by the buyer. |
| Color | Product color. |
| Size | Product size range. |
| Seller | Seller name. |
| Seller Rating | Seller's store rating. |
| Seller ID | Unique identifier of the seller's store. |
| Fulfillment | Type of product fulfillment (FBO, FBS, etc.). |
| Delivery | Where the product delivery is performed from (WB warehouse, seller warehouse, etc.). |
| Rating | Average product rating based on reviews (1-5). |
| Ratings | Number of ratings/reviews for the product. |
| Review Reward | Amount of bonus rubles for a review of the product. |
| Season | Product season. |
| Reviews | Number of reviews for the product. |
| Size Name | Name of product sizes. |
| Quantity | Total quantity of goods in warehouses. |
| Image Count | Number of images in the product gallery. |
| URL | Full URL of the product card. |
| Image | URL of the main product image. |
| Gallery | List of URLs of all images from the product card gallery. |
| Video Cover | URL of the product card video cover. |
| Description | Text description of the product (not Rich content). |
| Rich Content | Presence of Rich content on the product card. |
| Parameter | Description |
|---|---|
| SKU | Product SKU (unique identifier on the marketplace). |
| Vendor SKU | Vendor's (seller's) product SKU. |
| Name | Full product name. |
| Category | Category to which the product is attributed. |
| Special Price | Final price for the buyer taking into account additional discounts (e.g., for paying with Ozon card). |
| Price | Main product price, including seller discounts. |
| Old Price | Price before discounts (crossed out). |
| Discount | The discount percentage as seen by the buyer. |
| Best Price | Best price on Ozon for this product. |
| Found Cheaper | Number of offers on Ozon with a lower price. |
| Size | Product size range. |
| Seller | Seller name. |
| Seller Rating | Seller's store rating. |
| Seller ID | Unique identifier of the seller's store. |
| Rating | Average product rating based on reviews (1-5). |
| Reviews | Number of ratings/reviews for the product. |
| Review Reward | Amount of bonus rubles for a review of the product. |
| Questions | Number of user questions about the product. |
| Size Name | Name of product sizes. |
| Image Count | Number of images in the product gallery. |
| Video Count | Number of videos in the product gallery. |
| URL | Full URL of the product card. |
| Image | URL of the main product image. |
| Gallery | List of URLs of all images from the product card gallery. |
| Video | List of URLs of all videos from the product card gallery. |
| Description | Text description of the product (not Rich content). |
| Rich Content | Presence of Rich content on the product card. |
| Rich Gallery | List of URLs of all images from the product card Rich content. |
| Rich Description | Text description from the product card Rich content. |
| Parameter | Description |
|---|---|
| SKU | Product SKU (unique identifier on the marketplace). |
| Vendor SKU | Vendor's (seller's) product SKU. |
| Brand | Product brand name. |
| Name | Full product name. |
| Category | Category to which the product is attributed. |
| Price | Main product price, including seller discounts. |
| Old Price | Price before discounts (crossed out). |
| Color | Product color. |
| Discount | The discount percentage as seen by the buyer. |
| Size | Product size range. |
| Seller | Seller name. |
| Seller ID | Unique identifier of the seller's store. |
| Fulfillment | Type of product fulfillment (FBO, FBS, etc.). |
| Rating | Average product rating based on reviews (1-5). |
| Reviews | Number of reviews for the product. |
| Questions | Number of user questions about the product. |
| Season | Product season. |
| Collection | Product collection name. |
| Size Name | Name of product sizes. |
| Quantity | Total quantity of goods in warehouses. |
| Image Count | Number of images in the product gallery. |
| URL | Full URL of the product card. |
| Image | URL of the main product image. |
| Gallery | Links to all images from the product card gallery. |
| Description | Text description of the product (not Rich content). |
Parsing Mode: All Colors and Variants
What it collects: All data from the mode Current SKU Only, as well as data on all products related to this card (e.g., other colors, package weights, etc.).
Columns Hidden by Default
For all parsing modes, columns hidden by default are also available:
| Parameter | Description |
|---|---|
| Date | Parsing date. |
| Preview | Small preview image with the main product image. |
Hidden columns can be activated at any time in the column management interface.
Premium Seller Columns
The columns below are only available on the Premium plan. They are hidden by default but can be enabled through the Column Manager.
| Parameter | Description |
|---|---|
| Seller Company | Official legal name of the seller's company. |
| Seller TIN | The seller's Tax Identification Number (INN). |
| Seller PSRN | The seller's Primary State Registration Number (OGRN/OGRNIP). |
| Seller Address | The seller's legal or business address. |
| Registration Date | The date the seller registered on the marketplace. |
| Seller Age | The seller's time active on the platform (e.g., "2 years 3 months"). |
| Items Sold | Total number of product units sold by the seller over their entire history. |
| Orders Sold | Total number of orders processed by the seller (Ozon). |
| Buyout Rate | The seller's order buyout percentage (Wildberries). |
| Seller Reviews | Total number of reviews the seller has received on the platform. |
| Seller URL | Link to the seller's storefront page. |
| Honest Sign | Whether the seller participates in the "Honest Sign" labeling system (Ozon). |
System Columns
Two columns automatically become visible in Bulk List Mode and are hidden in Current Page mode:
| Parameter | Description |
|---|---|
| Marketplace | The name of the marketplace from which the data row was collected. |
| Source URL | The specific URL that was processed to produce this row. |
These columns help identify the source of each row when working with a large list of links.
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