Product Lists

Description of metrics available when parsing product lists (search results, categories, and seller storefronts) on marketplaces.

Product lists include search result pages, product categories, brands, and product lists on the seller's page.

The extension supports two parsing modes for product lists: Basic Data and Extended Data. The modes differ in the amount of collected data and operating speed.

Parsing Mode: Basic Data

What it collects: Only basic data about products that are displayed on product list pages.

Parameter	Description
SKU	Product SKU (unique identifier on the marketplace).
Brand	Product brand name.
Name	Full product name.
Category	Category to which the product is attributed.
Special Price	Final price for the buyer taking into account additional discounts (e.g., for WB Wallet).
Price	Main product price, including seller discounts.
Old Price	Price before discounts (crossed out).
Discount	The discount percentage as seen by the buyer.
Color	Product color.
Size	Product size range.
Ad	Whether the product participates in paid promotion or not.
Seller	Seller name.
Seller Rating	Seller's store rating.
Seller ID	Unique identifier of the seller's store.
Fulfillment	Type of product fulfillment (FBO, FBS, etc.).
Delivery	Where the product delivery is performed from (WB warehouse, seller warehouse, etc.).
Rating	Average product rating based on reviews (1-5).
Ratings	Number of ratings/reviews for the product.
Review Reward	Amount of bonus rubles for a review of the product.
Size Name	Name of product sizes.
Image Count	Number of images in the product gallery.
URL	Full URL of the product card.
Image	URL of the main product image.
Gallery	List of URLs of all images from the product card gallery.
Video Cover	URL of the product card video cover.

Parsing Mode: Extended Data

What it collects: All data from the product card parsing mode Current SKU Only.

Columns Hidden by Default

For all parsing modes, columns hidden by default are also available:

Parameter	Description
Date	Parsing date.
Preview	Small preview image with the main product image.
Size Count	Number of available sizes for the product.

Hidden columns can be activated at any time in the column management interface.

The columns below are only available on the Premium plan. They are collected only in Extended Data mode (each product is fetched with an individual request). They are hidden by default but can be enabled through the Column Manager. Exception: Seller ID, Seller Rating, Vendor SKU, and Seller URL are collected in any mode, but their values are visible only on the Premium plan.

Parameter	Description
Seller ID	Unique identifier of the seller's store.
Seller Rating	Seller's store rating.
Vendor SKU	Vendor's (seller's) product SKU.
Seller Company	Official legal name of the seller's company.
Seller TIN	The seller's Tax Identification Number (INN).
Seller PSRN	The seller's Primary State Registration Number (OGRN/OGRNIP).
Seller Address	The seller's legal or business address.
Registration Date	The date the seller registered on the marketplace.
Seller Age	The seller's time active on the platform (e.g., "2 years 3 months").
Items Sold	Total number of product units sold by the seller over their entire history.
Orders Sold	Total number of orders processed by the seller (Ozon, Yandex Market).
Buyout Rate	The seller's order buyout percentage (Wildberries).
Seller Reviews	Total number of reviews the seller has received on the platform.
Seller URL	Link to the seller's storefront page.
Honest Sign	Whether the seller participates in the "Honest Sign" labeling system (Ozon).

Other Premium Columns

The columns below are only available on the Premium plan. Unlike the Premium Seller Columns above, the parsing mode doesn't matter — they're already collected in Basic Data mode for every marketplace, but their value is only visible on the Premium plan.

Parameter	Description
Quantity	Total quantity of goods in warehouses. For Ozon, only if the stock count is shown on the page.
Delivery Days	Delivery time in days (0 — today, 1 — tomorrow). For Lamoda, only in the Extended Data mode: Lamoda doesn't include delivery times in product lists.

System Columns

Two columns automatically become visible in Bulk URLs mode and are hidden in Current Page mode:

Parameter	Description
Marketplace	The name of the marketplace from which the data row was collected.
Source URL	The specific URL that was processed to produce this row.

These columns help identify the source of each row when working with a large list of links.