Data Reference
Review Data
What data can be obtained when exporting reviews. List of fields: text, rating, likes, media files, and seller replies.
Review data is collected in Product Reviews and Catalog Reviews modes. Results are displayed in a separate table — each row corresponds to one review.
The set of available fields depends on the platform: different marketplaces provide different amounts of information about reviews.
| Parameter | Description |
|---|---|
| SKU | The SKU of the product the review belongs to. |
| Brand | The product brand name. |
| Name | The product name. |
| Rating | The product rating given in this review (1–5). |
| Variant | The product variant reviewed by the buyer. |
| Color | The product color reviewed by the buyer. |
| Size | The product size reviewed by the buyer. |
| Date | The date the review was published. |
| Author | The review author's name. |
| Review Text | The main body of the review. |
| Pros | Positive aspects of the product noted by the buyer. |
| Cons | Negative aspects of the product noted by the buyer. |
| Review Tags | Tags (labels) attached to the review by the buyer. |
| Verified Purchase | Confirmation that the product was purchased on Wildberries. |
| Seller Reply | The text of the seller's official reply to the review. |
| Reply Date | The date the seller's reply was published. |
| Likes | The number of likes on the review. |
| Dislikes | The number of dislikes on the review. |
| Image Count | The number of photos attached to the review. |
| Gallery | List of photo URLs from the review. |
| Video Count | The number of video files attached to the review. |
| Videos | List of video file URLs from the review. |
| URL | Link to the product card. |
| Parameter | Description |
|---|---|
| SKU | The SKU of the product the review belongs to. |
| Name | The product name. |
| Rating | The product rating given in this review (1–5). |
| Variant | The product variant reviewed by the buyer. |
| Color | The product color reviewed by the buyer. |
| Size | The product size reviewed by the buyer. |
| Date | The date the review was published. |
| Author | The review author's name. |
| Review Text | The main body of the review. |
| Additional | Additional tags and contextual labels from the review. |
| Reply Count | The number of comments on the review. |
| Likes | The number of likes on the review. |
| Dislikes | The number of dislikes on the review. |
| Image Count | The number of photos attached to the review. |
| Gallery | List of photo URLs from the review. |
| Videos | List of video file URLs from the review. |
| URL | Link to the product card. |
| Parameter | Description |
|---|---|
| SKU | The SKU of the product the review belongs to. |
| Brand | The product brand name. |
| Name | The product name. |
| Rating | The product rating given in this review (1–5). |
| Color | The product color reviewed by the buyer. |
| Size | The product size reviewed by the buyer. |
| Date | The date the review was published. |
| Author | The review author's name. |
| Review Text | The main body of the review. |
| Verified Purchase | Confirmation that the product was purchased on Lamoda. |
| Likes | The number of likes on the review. |
| Dislikes | The number of dislikes on the review. |
| Image Count | The number of photos attached to the review. |
| Gallery | List of photo URLs from the review. |
| URL | Link to the product card. |
Hidden Columns
For all platforms, the following column is also available but hidden by default:
| Parameter | Description |
|---|---|
| Review ID | The unique identifier of the review on the platform. |
Hidden columns can be activated at any time in the column manager.